What Is Marketing?
How To Have People Chasing You Down To Buy Your Products And Services, Or Sign Up In Your Business
To be able to generate an income on-line and generating dozens of buyers for your products and services or sign ups in your business per week or even per day .
You need to understand most of all what triggers your prospects to buy from you.
This short video explains exactly what Marketing really is all about.
[video_player type=”embed” width=”560″ height=”315″ align=”center” margin_top=”0″ margin_bottom=”20″][/video_player] Marketing in general and Attraction Marketing in special is most of all a build on trust , trust from your prospective buyer in you.
Where your prospect gets to know you, who you are and what you are all about.
And most of all know and understand that you can help them solve a problem that they have and where they want, need or desire a solution for.
You see people will only buy from you, if they know, like and trust you to help them get what it is they want.
So Marketing your product or service and being successful with it is all about your prospect and what it is they want, need or desire.
Marketing Is All About The Wants, Needs And Desires Of Your Prospect
And that’s where your focus should be.
Give your prospective buyers a lot of value and help them getting a solution to a problem they are having.
You see, marketing your products and services successfully is not about selling and trying to convince your prospect why they should buy from you. It’s all about the opposite.
Offering solutions and allowing your prospect to buy FROM you.
And that’s completely the opposite.
Nobody likes to be sold, but when you offer solutions for the problems that your prospect is having,and you help them make the right decision for THEM.
Then they will automatically listen to you and you never ever have to convince anyone why they should buy your product or service or why you think they need it.
And once you really understand that and make that mindset shift to where it’s all about your prospect , and their wants, needs and desires you never ever have to worry about money and you can sign up as many people for your products, services or business per week as you want to.
By giving real value based on what it is your prospect wants, without immediately asking anything in return you are building credibility and trust,and they will come to you.
Everything you do in your marketing, no matter what product or service, or what biz opp. you are promoting should be focused on the end result that your prospect is looking for, and how you can help them get that end result.
And here’s what I mean. People aren’t looking for a specific product or service, they are looking for a solution to a problem they are having.
And let me clarify that.
Let’s say that you come downstairs one morning and you see that your entire kitchen is flooded with water.
You did the dishes in the dishwasher last night and right before you went to bed you turned it on.
Now while it was running it’s program, something got stuck in the drain pipe and instead of the water getting down the pipe, it flooded your entire kitchen.
The problem is the clogged drain pipe, the water in your kitchen floor is obviously the evidence of that.
Now you could of course take a mob and clear out all the water and dry your kitchen floor, but that wouldn’t solve the real problem , would it?
So first you have to determine what the real problem is, and after opening your dishwasher and doing some investigating you find that the pipe is clogged and there’s no way you can resolve that by your self since it’s in too deep for you to reach it.
So you go on-line to find a plumber who can help you solve your problem.
You are looking for a solution to a problem you are having, and the plumber can help you solve that problem.
And you are happy to pay him the price that he asks to solve your problem.
Now here’s what you need to understand about this example in relation to marketing any product, service or business opportunity.
If I would just come up to you out of the blue , without you knowing me , or without me knowing you, or knowing if you having any problems with your drainpipe, and tell you that you need a plumber,and then try to convince you that I have the best plumbing services out there, you would probably think I’m crazy , and you would just say “yeah, whatever…. “And go on with your day.
However this is what 98% of people who start with any business opportunity do.
They go out and try to convince anybody with a pulse,they run into, why they should sign up with XYZ company, or why they need this or that product. Or they just send every body straight to their on-line sales-letter,or the sales letter of the affiliate product they are promoting.
They promote their products and services based on how much money they need to make for them selves and why THEY need other people to buy their products,services or business opportunity.
Not the other way around.
As long as you have the mindset that other people should buy whatever it is you are promoting because YOU need the money to pay YOUR bills.
You will have a very hard time getting new customers or people to buy your products.and you will have extremely low conversion rates.
Offer Real Solutions Based On Your Prospects Wants, Needs And Desires
But as soon as you start offering real solutions and make it all about your prospect, building a relationship with that prospect based on trust and then offer real solutions to the “problem”your prospect is having.
Then they are more than happy to pull out their creditcard and ASK you where they can sign up, or get whatever it is that you are promoting.
And this principle should be at the bases of everything you do in your marketing. Both online and offline.
Giving value, building a relationship with your prospect first, and offering real solutions.
You should ALWAYS give 110% in everything you do in your marketing to help the other person get what it is THEY want need or desire, and for which they have come to you.
And that’s what marketing really is all about.
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