The 5 Crucial Parts To An Effective Salesfunnel
The 5 Crucial Parts To An Effective Salesfunnel
As an online marketer you’ll need a salesfunnel where you sell whatever it is that you are promoting
and In this video, I’ll be showing you exactly what it is you need to set up in order to get an effective salesfunnel.[video_player type=”embed” width=”560″ height=”315″ align=”center” margin_top=”0″ margin_bottom=”20″][/video_player]
Now before I get into the to the individual pages that MUST be in your funnel, and just for those who aren’t experienced online marketers yet: A sales funnel is what leads your visitor on your website through the process of engaging in your content and taking them step by step through the salesproces online, so they become customers and buy your products or services.
As they pass through your funnel, starting at their very first visit on your website, they transform from random visitors into qualified leads and finally into buyers.
Getting new customers every day is the hardest part for most people who are just starting out, or if you don’t really understand how to structure your funnel , but once you have your sales funnel set up in a way where you can generate new leads and clients every single day it’s a lot easier to make them recurring clients and spread the word about your services. That is if you provide real value to your customers of course.
However it all starts of course with that first visit to your site.
Now there are five essential pages that MUST be in yoursales funnel to make the sales process much more efficient, more predictable , and more track-able.
Each of these pages is very important, and so this process is something that happens over a series of webpages.
You don’t want to do this all on one page, but once you lead your visitor through your pages on your website or websites, with every step they take, they are one step closer to making that final buying decision.
With every step they’ve gotten to know what it’s all about, and that they can trust you.
So let’s get in to the five pages that you absolutely MUST have.
#1 Your Landing Page
The first page of your sales funnel that a visitor is going to arrive at, after clicking on an ad or responding to your traffic campaign is the landing page.
This is the first page people land on, and it’s got to be the page that you choose specifically for this purpose.
It’s often called squeeze page, or an opt-in page and this is a type of web-page that is extremely effective for getting your visitor into your funnel.
Now, a landing page has only one goal, and that’s to get your visitor to opt in to your list.
You might as well call it your opt-in or squeeze page.
That goal is getting people to sign up for your email list. So you can start building your list and start building a relationship with your lead based on trust.
It’s a perfect way for them to get to know you, who you are and what you are all about, and a perfect way for you to share really valuable content with your subscribers, content that is based on the solutions to problems that your subscribers are having and why they opted in on your list.
#2 Your Salespage
The second type of page that no sales funnel is complete without is a sales page,
Your sales page is where you actually promote your product wit compelling sales-copy so your prospect is triggered to buy from you.
An effective sales page turns your visitors into buyers. It’s going to give them all the information that they need and all of the emotional appeals needed in order to make a well informed decision to purchase the product or service that you are offering.
In the email messages that you send to your list you give your subscribers valuable content and you build a relationship based on trust .
You also want to get them to your sales page, because of course you want them to buy your product or service.
Now the better you are able to build that relationship and offer solutions to the problems your prospective buyer is having, the higher your conversions on your sales-page will be.
Provided of course that your message on your sales-page is congruent with the message in your email marketing and on your opt-in page.
The next few pages we are going to discuss aren’t even needed if the sale is made on the first visit to your sales-page.
#3 The Up Sell Page
An up sell page is a page that appears right after someone has made a purchase and bought your main product, and this page is going to offer them something extra that they can get while they already have their credit card out and are in a purchasing mode, perhaps offering some kind of special deal that they only get once if they go through with that.
If you do this right than you will see a staggering increase in income from this additional offer.
Now, not everybody who will see your offer or your up sell offer will buy.
But there is still away to get your prospective buyer to pull out their credit-card, and that is by guiding them to …
#4 The Downsell Page
A down sell page is the page where if they haven’t purchased the up sell or the main product, then they go to see this one that shows them an offer that’s for a lower price than the up sell.
Pretty much saying, “Oh, you don’t want to spend this much? Okay, what if I could get it to you for this lower amount , or this trimmed down version of it, it’s not as good as the original offer but it will cost you less?” There’s always a percentage of people who will take you up on that.
So without a downsell page you will certainly lose out on prospective buyers if you just let people go without guiding them to a down sell page if they didn’t take you up on your original offer.
And the last page that a visitor would arrive on after going through your sales funnel is….
#5 The Thank-You Page.
This is the page where they finally get whatever it is that they subscribed to, or purchased( If it’s a digital product). Or where they find the details of how the product will be shipped to them.
So you’re going to have a different thank-you page for the person who bought your main product, then from the person who didn’t make a purchase at all and just subscribed, or the person who bought your main product and the upsell.
Because each one’s going to deliver one product or two products or no products or whatever.
But yes, the thank-you page is where the retention of your new customer begins, and it’s very important that they have a good experience when arriving here and consuming or getting whatever it is that they’ve purchased from you. This then sets the door to be opened for future sales later on down the road.
That’s really what it’s all about, getting new visitors to your site , have them opt-in on your squeeze page, build your list and build a relationship with your subscribers based on trust and a solution to the problem they are having and then guide them to your sales page.
And every step of the way, some of them will drop out, but once they go through, they’re then added to your buyers list, and that is where the vast majority of your future sales are going to come from.
That’s the entire process in a nutshell: getting new traffic, new customers, and then maximizing the lifetime revenue per customer by keeping a great relationship with them and offering them new money-making products along the way.
To learn more about how to set up your sales funnel the right way so you can convert visitors into leads and those leads into buyers, sign up for the Free Business Training where I share even more strategies and tips on how to have a successful salesfunnel [xyz-ihs snippet=”Aweber-Form”]
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